Will Simpson

BAMBOOZLE FREE

BOXT NATIONAL CAMPAIGN

COMMERCIAL
EDITOR

Client: BOXT  
Agency: Uber  
Broadcast: National TV & online

A national campaign for BOXT, the award-winning smart-home platform redefining how heating and tech are installed. The ad takes a tongue-in-cheek look at the confusion and frustration homeowners face when dealing with traditional boiler replacements. The jargon, the delays and the spiralling costs before showing how BOXT simplifies the entire process.

Edited with a focus on rhythm and dry humour, the ad balances chaos and calm, leading viewers from domestic panic to effortless resolution. Set to “A Message to You Rudy” by The Specials, it captures the brand’s playful promise: bamboozle-free, next-day installation, no nonsense required.


Related project: GMB TV Idents
Previous
The Grand National
Next
Progress

Selected work
Showreel 2023Showreel
Shark GlamCommercial
Loaf 20Commercial
Designed to DazzleCommercial
The Worlds Most Luxurious IslandDocumentary
You Do YouDocumentary
Cause of DeathDocumentary
Kite StringsShort Film
Disney StoreCommercial
Shark Ninja RTÉ IdentsCommercial
Ninja Creami UGCCommercial
BOXT GMB IdentsCommercial
Tombola - I'm a Celeb IdentCommercial
The Grand NationalCommercial
BOXT Bamboozle FreeCommercial
ProgressShort Film
Second Hand for 50 GrandDocumentary
The Real Full MontyReality TV
Showreel 2021Showreel
Jump the FireMusic Video

FILM + TELEVISION  |  BRAND + COMMERCIAL  |  THEATRE  |  STUDIO  |  ABOUT  |  CREDITS  |  CONTACT

Copyright © 2025 Will Simpson.