BAMBOOZLE FREE

BOXT SPONSORS
GOOD MORNING BRITAIN

TV IDENTS
EDITOR

Client: BOXT  
Agency: Uber  
Broadcast: ITV

A collection of sponsorship idents created to extend the “Bamboozle Free” campaign across ITV’s Good Morning Britain. Each short spot distills the main ad’s humour into quick, domestic moments — misplaced instructions, tangled tech, mild chaos — all resolved by BOXT’s simple, stress-free solution.

Paced for brevity but cut with the same rhythm and comic restraint as the hero ad, the idents build a consistent brand world that works from the morning sofa to prime-time broadcast.

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Copyright © 2025 Will Simpson.