You Do You

A first-of-its-kind reality series created entirely for Instagram in direct partnership with the platform.

Created by Channel 4’s 4Studio in direct partnership with Instagram, You Do You follows Sindysplace, a collective of young Manchester creatives navigating life, art, and identity online. Told natively through Reels, Stories, and IG Video, the series unfolds in real time, blurring the line between the lived and the performed. Shot and published simultaneously, it captures a generation fluent in both creation and self-expression.

2023
4 part social reality series
Produced by Channel 4 / 4Studio
Production Company: Interstellar
Edit: Will Simpson

Edited to capture the immediacy of social storytelling while holding onto the rhythm and emotional pull of traditional reality TV, You Do You sits somewhere between broadcast and social media — a hybrid form that treats the feed as both stage and story. The result pushed new ground in digital-first narrative, finding authenticity not in polish, but in the pulse of real time.