Ninja Creami UGC – Will Simpson

MIX UP SOME MAGIC

NINJA CREAMi UGC CAMPAIGN

TV COMMERCIAL & SOCIAL
EDITOR

A fast-paced, social-first TV campaign built entirely from user-generated excitement. Opening with the instantly viral hook, “I’ve got the new Creami!”, the edit channels the chaotic joy of creators discovering all the ways they can turn “almost anything into ice cream.” Quick cuts, real reactions, and playful on-screen overlays capture the scroll-stopping rhythm of the internet — edited for TV.

Reversioned for France and Germany, each localised cut introduced regional influencers and flavour trends, creating a unified campaign that celebrated cultural quirks across EMEA. The result: millions of views, a surge in sales, and a flood of homemade magic across feeds.