BOXT: Bamboozle Free

The film turns boiler jargon, delays and unexpected costs into a sequence of escalating domestic problems before introducing BOXT's simpler process.

The edit uses dry comic timing and the contrast between the crowded opening and the calmer resolution. It is set to 'A Message to You Rudy' by The Specials. The campaign also extended into four sponsorship idents for ITV's Good Morning Britain, shown below.