Will Simpson

Senior Creative Editor · Creative technology · Projection design

Twenty years in the edit, on set, and behind projection. Now I also build the tools.

In-house these days, working across film, creative technology and production.

Now
Senior Creative Editor · SharkNinja
Based
United Kingdom
Experience
Film and television editing, commercial campaigns and public installations.
Practice
Creative ideas and production methods across film, projection and creative technology.

Selected work

№ProjectContribution / contextYear
01

Shark Glam

Senior Creative EditorFinished film2025

Maya Jama’s Shark Glam launch film, with French and German campaign versions.

02

Designed to Dazzle

Senior Creative Editor, Motion Direction, Finishing EditorFinished film2025

15-second Shark FlexStyle launch film featuring Abbey Clancy.

03

Silki London

Creative Direction, Motion DirectionInstalled campaign2026

One hair transformation across 228 screens at four London stations.

04

Invisible Particles

Creative Direction, Motion Direction, AI Generation, Workflow DesignDevelopment compilation2026

Location-based particle effects developed alongside the shoot and early edits.

05

HydraSense

Creative Direction, Motion Direction, AI Generation, Workflow DesignCampaign development2026

Particle designs, underwater environments and pour-to-macro transition tests.

06

Theatre of Illumination

Direction, Projection Design, Creative Direction, EditorProjection installation2014–2023

Architectural projection across Leeds Civic Hall for Light Night Leeds.

07

Glimpse

System Design, Workflow DesignIndependent development2026

A visual media browser for exploring and organising photos, video and inspiration.

08

Chill Pill

Creative DirectionMotion studies2026

Product rotations, floating forms and two contrasting motion directions.

09

Drinks in Motion

Motion Direction, Creative Direction, Workflow DesignMotion studies2026

Workflow development, art direction and motion studies rooted in an advertising shoot.

10

The Kite Runner

Projection DesignStage production2013–2024

Projected landscapes for the stage, from the original production to the West End and Broadway.

Explore the full archive

Currently

Full-time at SharkNinja.
Open to ideas and collaborations.

I welcome exploratory conversations across film, creative technology and production. Email is the quickest way to get in touch.

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