Will Simpson

Creative technology · SharkNinja · 2026

Drinks in Motion

Image and motion exploration rooted in compositions from an advertising shoot, developing different design territories and transitions.

My role: Motion Direction, Creative Direction, Workflow Design

Drink compositions from an advertising shoot became the starting point for a series of image and motion studies. The exploration ranged from simple movement to more complex animation and abstract treatments.

The workflow took each drink through a series of settings, making it possible to compare directions and develop motion from selected images. Workflow development and art direction across the styles were my responsibility.

The studies range from graphic paper-stage compositions and illuminated studio treatments to warm light and botanical environments. Further branches explore transitions between the settings and morphs between different drinks.

The work shown is creative exploration and development. It is presented as a set of studies rather than a finished campaign.

Motion outputs

Pl. 01 · Film Drinks motion exploration stringout with music
Pl. 02 · Film Cola cup close-up motion study with music

Material

Cola composition in a coloured studio treatment
Pl. 01 Cola composition in a coloured studio treatment
Lime drink composition
Pl. 02 Lime drink composition
Drink composition in a botanical setting
Pl. 03 Drink composition in a botanical setting
Drink composition against a white studio background
Pl. 04 Drink composition against a white studio background

Workflow development

Five drink compositions explored across six design territories
Pl. 01 Five drink compositions explored across six design territories
Image and motion branches exploring transitions between drinks
Pl. 02 Image and motion branches exploring transitions between drinks
Botanical compositions connected to motion-development branches
Pl. 03 Botanical compositions connected to motion-development branches
Credits
  • Workflow development, art direction and motion exploration
    Will Simpson
  • Client
    SharkNinja