Will Simpson

Creative technology · SharkNinja · 2026

HydraSense: Particle Development

A particle library and underwater sequence for the Ninja HydraSense water-filter film.

My role: Creative Direction, Motion Direction, AI Generation, Workflow Design

The Ninja HydraSense film travels from a glass of water into a close view of the particles suspended within it. The work centred on building the particle library and the environment for that sequence.

Microscopic references and molecular structures informed the designs for microplastics, lead, PFAS and other contaminants. Shape research came before compositing, with variations developed across form, surface and condition.

Scale was adjusted deliberately so different particle and molecular forms could be seen together. Consistent lighting, water and depth brought the separate elements into one space, connected to the live-action pouring shot.

The library, environment development and transition work were my responsibility. The three water-journey clips show the shots supplied for approval; the wider particle designs and workflow images show how that sequence was developed.

Campaign film

Pl. 01 · Film Ninja HydraSense campaign film

Particle library

Underwater particle design study 1
Pl. 01 Underwater particle design study 1
Underwater particle design study 2
Pl. 02 Underwater particle design study 2
Underwater particle design study 3
Pl. 03 Underwater particle design study 3
Underwater particle design study 4
Pl. 04 Underwater particle design study 4
Underwater particle design study 5
Pl. 05 Underwater particle design study 5
Underwater particle design study 6
Pl. 06 Underwater particle design study 6
Underwater particle design study 7
Pl. 07 Underwater particle design study 7
Underwater particle design study 8
Pl. 08 Underwater particle design study 8
Underwater particle design study 9
Pl. 09 Underwater particle design study 9

Environment studies

Particle environment study 1
Pl. 01 Particle environment study 1
Particle environment study 2
Pl. 02 Particle environment study 2
Particle environment study 3
Pl. 03 Particle environment study 3

Water journey

Pl. 01 · Film Water journey, selected sequence
Pl. 02 · Film Water journey, alternate 01
Pl. 03 · Film Water journey, alternate 02

Workflow

Particle development workflow
Pl. 01 Particle development workflow
Particle variations
Pl. 02 Particle variations
Particle selects
Pl. 03 Particle selects
From particle selects to the water transition
Pl. 04 From particle selects to the water transition
Credits
  • Creative direction and visual development of the particle sequence
    Will Simpson
  • Client
    SharkNinja

Prompt text has been redacted from the workflow images shown here.