CryoGlow: Campaign Adaptation

For an adapted version of the CryoGlow campaign, we integrated a photographed model into the existing opening sequence. With no access to the original CGI project files, we developed a generative compositing approach.

Working with Ajeet Anand, my focus was getting the workflow and prompts right. The image had to be described in separate components, with specific changes isolated and built back together in stages. Keeping each pass focused helped avoid the drift that can build up through repeated iterations.

The mask was the hardest part: its shape needed to hold while the model remained visible behind it and through the product visualisation. The replacement sequence was used as an alternative in the delivered campaign edits.