Designed to Dazzle

The brief was to make it dazzle. Abbey Clancy enters a dreamlike world, with a kaleidoscopic opening and a unicorn setting up the fantasy before the product reveal.

The kaleidoscopic treatment was developed in After Effects, with animated butterflies and reflections added around Abbey as she sits at the table.

The breakdowns show the shots being assembled from raw footage through successive layers. The mirror scene brings together particles, a light shaft, a sweeping sparkle trail, bubbles and butterflies.

The finished 15-second cut is shown here. The campaign also included French and German localised versions.