Creative technology · SharkNinja · 2026
Drinks in Motion
Image and motion exploration rooted in compositions from an advertising shoot, developing different design territories and transitions.
My role: Motion Direction, Creative Direction, Workflow Design
Drink compositions from an advertising shoot became the starting point for a series of image and motion studies. The exploration ranged from simple movement to more complex animation and abstract treatments.
The workflow took each drink through a series of settings, making it possible to compare directions and develop motion from selected images. Workflow development and art direction across the styles were my responsibility.
The studies range from graphic paper-stage compositions and illuminated studio treatments to warm light and botanical environments. Further branches explore transitions between the settings and morphs between different drinks.
The work shown is creative exploration and development. It is presented as a set of studies rather than a finished campaign.
Motion outputs
Material
Workflow development
- Workflow development, art direction and motion exploration Will Simpson
- Client SharkNinja



















































































