CryoGlow with Heidi Klum

For the CryoGlow advert featuring Heidi Klum, the LED mask sequences needed a refresh. A generative approach helped tidy up the environments and develop new spaces around the lights.

Frames from the original sequences were the starting points: capture a frame, explore variations, then iterate on the space and lighting. The work was a collaboration between Will Simpson and Ajeet Anand, with Ajeet handling some of the post-production on the LED environments.

Multiple LED environments were delivered and woven into the final edit. The German edit and a separate collection of dome sequences are shown here, alongside the development workflow.