Will Simpson

Commercial · SharkNinja · 2026

Marilyn Monroe 100 × SharkNinja

Supplied centenary artwork brought to life through generative animation and music-led edits for SharkNinja product pages.

My role: Motion Direction, Editor

Shark hairdryer beside an illuminated dressing-room mirror

One of our first experimental AI campaigns started with a colleague's image concepts for the Marilyn Monroe centenary collection. I brought the supplied artwork and product photography into motion, using generative video and then shaping the sequences with music in the edit.

The idea was to suggest a moment on a film set, as though Marilyn might be just outside the frame. Each scene followed the product's colourway, with movement and music giving the still compositions a sense of life.

The films were finished deliverables, with selected sequences used on product detail pages.

Campaign assets

Pl. 01 · Film Ninja Slushi
Pl. 02 · Film Shark hairdryer
Pl. 03 · Film Shark heated brush
Pl. 04 · Film Ninja Creami
Credits
  • Animation and edit
    Will Simpson
  • Initial image concepts
    Talia
  • Client
    SharkNinja