Commercial · SharkNinja · 2026
Marilyn Monroe 100 × SharkNinja
Supplied centenary artwork brought to life through generative animation and music-led edits for SharkNinja product pages.
My role: Motion Direction, Editor
One of our first experimental AI campaigns started with a colleague's image concepts for the Marilyn Monroe centenary collection. I brought the supplied artwork and product photography into motion, using generative video and then shaping the sequences with music in the edit.
The idea was to suggest a moment on a film set, as though Marilyn might be just outside the frame. Each scene followed the product's colourway, with movement and music giving the still compositions a sense of life.
The films were finished deliverables, with selected sequences used on product detail pages.
Campaign assets
- Animation and edit Will Simpson
- Initial image concepts Talia
- Client SharkNinja



















































































