Will Simpson

Commercial · Ninja · 2024

Ninja Creami: From Feed to TV

A television campaign assembled from social UGC across the UK, Germany and France.

My role: Senior Creative Editor

A fast-paced television campaign built from the excitement of creators discovering the Ninja Creami. Opening with 'I've got the new Creami!', the edit brings together quick cuts, real reactions and playful on-screen overlays, carrying the energy of the original social videos into a television spot.

French and German versions introduce regional creators and flavour references, keeping the same playful approach across the three markets.

Localised cuts

Pl. 01 · Film Germany
Pl. 02 · Film France
Credits
  • TV commercial
  • Senior Creative Editor
    Will Simpson
  • Client
    Ninja
  • Markets
    UK, DE, FR
  • Broadcast
    TV and online