Beauty in Motion

This was a large Q1 beauty campaign, with copy and layouts supplied by creative. My contribution covered the motion and finished edits, starting with the development of the undulating landscapes beneath the products.

Getting those landscapes right took some exploration. JSON prompting gave much more precise control over their height, pace of movement and colour changes. That granular control helped manage the difficult relationship between a moving surface and the product sitting on it.

The films shown here are a small snapshot of the much larger campaign delivered and released across EMEA.