Commercial · Shark Beauty · 2025
Shark Beauty Christmas 2025
Four hundred campaign assets delivered across nine markets through one reusable production pipeline.
My role: Motion Direction, Workflow Design
The brief was to bring the Christmas campaign images to life with light, movement and camera animation. It was a large project: 274 static images and 126 animated social videos across nine markets.
My contribution was the workflow design and motion design, building a reusable approach across the different product compositions. The supplied still images were animated and finished in post.
Lighting, movement and product consistency needed the most control. In many cases, the logo had to be overlaid again during finishing to keep it accurate.
The films shown here are examples from the wider campaign.
Example campaign assets
Workflow
- Paid social
- Workflow and motion design Will Simpson
- Client Shark Beauty
- Markets UK + 8 EMEA
- Team Darren Richardson, Jeremy Roots, Frances Lyons, Chris Hayhoe, Alice Lupton, Bruce Lennox
Prompt text has been redacted from the workflow images shown here.
