Shark Glam with Maya Jama

The edit follows the rhythm of Maya Jama's delivery. Her energy and cadence carry the film, with product demonstrations worked into the flow of her lines. A click sequence brings the tool's three functions together in one moment.

Will Simpson edited the UK and German films, developed the initial French edit and handled much of the campaign localisation. Across the regional versions, the aim was to keep a consistent feel while working with each presenter's performance and language.

The UK film leads here, followed by the German and French versions. Shorter portrait and square cuts show the campaign's other delivery formats.