SharkNinja × RTÉ Today

I edited the sponsorship idents for Today on RTÉ, drawing on existing sizzles and footage shot across the SharkNinja range. The brief was straightforward: make each product the focus and get to the point within the first three seconds.

With six or ten seconds to work with, the voiceover set the cadence. Most edits use three or four shots, keeping the pace snappy while giving the product as much screen time as possible.

The films were finished and delivered in three quarterly blocks. The fourteen ten-second versions are shown below.