Silki Global Launch

I created the product animations and workflows for Silki's global launch, for product detail pages and social assets. The starting material was a mix of 3D product renders, product photography and existing footage.

Simple movements gave the most consistent results. Complex rotations, sweeping moves and camera changes could distort the product's geometry, so the approach focused on restrained movement and lighting changes. The selection here includes product rotations, comb detail and airflow.