Will Simpson

Creative technology · SharkNinja · 2026

Slushi Max: Removing Alcohol Cues

A Slushi Max campaign shot adapted for Nordic markets by removing an alcoholic drink and rebalancing the composition.

My role: Workflow Design

The Nordic version of the Slushi Max campaign needed the alcoholic drink removed from its closing product shot. The surrounding drinks also needed adjusting so the composition still felt balanced.

My contribution was developing the workflow. Keyframes were corrected using generative image tools, then used as references to guide the change through the moving shot. The challenge was to fill the space left by the glass and reposition the remaining drinks while preserving the product, camera movement and lighting.

The corrected film was used across the Nordic markets. The comparison above plays the original shot first, followed by the finished adjustment.

Credits
  • Workflow Design
    Will Simpson
  • Tools
    Weavy, After Effects
  • Client
    SharkNinja EMEA