Will Simpson

Creative technology · SharkNinja · 2026

Subtitle Studio

A production tool that automates subtitling across many versions of a master asset, inside the Adobe suite.

My role: System Design, Workflow Design

Subtitle Studio archive lead

Taking a single master asset through subtitle delivery can be laborious, especially when the work needs to scale across many versions. Subtitle Studio automates that process inside the Adobe suite.

I built it as a finished production tool, and it is now in day-to-day use.

The tool was developed behind closed doors, so this record stays high-level. The image is an abstract illustration; the working interface, implementation and production material remain private.

Credits
  • Creator and Developer
    Will Simpson
  • Client
    SharkNinja EMEA