Trend Radar

Trend Radar began during SharkNinja's Global Hack Week, working alongside the Chief Creative Officer, VPs and colleagues across finance, legal and creative. It was a chance to step away from day-to-day work and explore business problems with people in very different roles. The aim was to improve visibility of emerging cultural trends and help decide where to focus content creation.

I built a working prototype that turned a broad range of cultural signals into a clearer starting point for creative decisions. It supported the judgement about what to act on and what content to make.

The prototype's approach was later incorporated into other pipelines and products. It no longer exists in its original form, so this record describes the idea at a high level. The image is an abstract illustration; the working system and its internal outputs remain private.